Top Johnnie Walker Blue Label Ultra Secrets
The Ultra bottle is the results of a five-year quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging feasible when retaining the luxury aura on the franchise and its Particular blend of whiskies, which consist of ultra-rare Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
Diageo is a worldwide chief in beverage Liquor with An impressive collection of manufacturers across spirits and beer categories.
In keeping with our study, It is usually believed to generally be the world’s lightest 70cl Scotch Whisky glass bottle ever launched to marketplace.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to raise the 'collective consume IQ' by increasing community consciousness of the results of Liquor and supporting accountable drinking.
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s motivation to innovation, with hopes that the ground-breaking style could encourage the greater luxurious, light-weight, and low-carbon whisky bottles of tomorrow.
The result can be an sector-initially that, as well as acquiring exquisite elegance, showcases what luxurious, lighter-weight, reduce-carbon bottles of the long run could look like. As part of the Diageo Spirit of Progress motion approach, Johnnie Walker aims to decrease the excess weight of glass used in its packaging; an ambition that is certainly directed at reducing the amount of carbon emissions associated with packaging.three Even though the know-how is just not nevertheless available to launch bottles of the excess weight at scale, completely, the awareness Johnnie Walker has garnered is by now becoming placed on lightweighting tasks through the Diageo portfolio.
. The Formerly claimed ‘lightest excess weight Scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.
Liquid Mild enveloped guests inside a mesmerizing interaction of light and shadow, with shifting gentle passing through glass sorts and projecting stylish designs on to white walls.
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This is a globally allotted release made from exceptional stocks, including whisky from ghost distilleries which are not in operation. Under 888 bottles had been here made around the world.
“We took our vision into a team of specialist glassmakers and in the course of a five year test-and-master approach gradually uncovered how to create tasteful, light-weight glass. The technical issues that lightweighting provides led us to include several design and style and output requirements that we could not have envisaged Firstly of our journey; from the requirement of a tear drop shape which We have now moulded to nevertheless mimic the long-lasting square method of Johnnie Walker bottles, on the addition of a protective cage to permit for your round base, as well as hand-producing and filling of each and every personal bottle to stop damages in production.”
We realized the lightest, strongest glass bottle you can also make devoid of compromising sturdiness is a teardrop form.
In whisky packaging, luxury typically means weighty—Feel thick bottles with significant stoppers that double as trophies on the shelf. Johnnie Walker desires to upend that considering and embrace the Idea that lithe is lavish.
Certainly—this collectible version is usually requested on the internet and transported securely for your doorway with signature affirmation.
Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, initially produced in distilleries that have since shut.
Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxurious whiskies, motivated from the craze towards 'sensitive' instead of 'heavy' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.